Qualified policy uptake × recurring institutional revenue.
OPERATING BLUEPRINT / 90 DAYS
Build credibility first. Then convert repeatable value into revenue.
A practical launch sequence for an English-first B2B/B2G analytical hub serving Washington, Brussels and allied institutions.
THE 90-DAY ROUTE
Know the outcome of each gate before work begins.
No client, grant or automation controls the finding.
Targets are labelled; current performance is never implied.
01 / EXECUTION SEQUENCE
Three months. Three gates. One evidence standard.
Each phase produces a concrete operating asset and a stop/go decision. Skipping a gate creates compliance, reputational or product risk.
Foundation and controls
A legally classifiable, source-ready operating system.
- 01
Approve the editorial charter, AI-assurance standard and conflicts process.
- 02
Map entity, contracting, tax, privacy, FARA/LDA and EU register questions with counsel.
- 03
Recruit the core team and begin independent Advisory Board nominations.
- 04
Define the source registry, sanctions-data model, evidence log and correction workflow.
- 05
Set up CRM fields, qualification rules, professional-contact privacy and opt-out controls.
DECISION GATE
DAY 30 GATE: no client outreach until legal classification, source policy and named editorial accountability are approved.
Evidence and controlled outreach
A credible body of work and a validated buyer problem.
- 01
Publish three cornerstone studies with methods notes and reusable evidence tables.
- 02
Launch the weekly Executive Policy Brief and founding-cohort intake.
- 03
Conduct 20 structured buyer interviews across Washington, Brussels and allied institutions.
- 04
Build a lawful 500-contact professional universe; prioritise relevance, consent and opt-out—not volume.
- 05
Run one closed methodology briefing and track questions, referrals and citation intent.
DECISION GATE
DAY 60 GATE: proceed only if at least two buyer problems repeat, source freshness is reliable and the first briefs pass independent review.
Pilots, revenue and partnerships
Paid validation without compromising independence.
- 01
Open pilot access to the Sanctions & Strategic Risk Monitor.
- 02
Deliver two invitation-only briefings for qualified institutional users.
- 03
Issue up to ten scoped proposals with a conflicts check and measurable acceptance criteria.
- 04
Submit up to three eligible grant concepts tied to defined public-interest research outputs.
- 05
Target two institutional pilot contracts and document every objection, delay and procurement constraint.
DECISION GATE
DAY 90 GATE: scale only if clients pay for repeatable value, not founder access or a predetermined political conclusion.
02 / MINIMUM VIABLE TEAM
Seven functions. Five core hires. Two fractional safeguards.
Titles can overlap during the pilot, but accountability cannot. Every critical function has one named owner.
FUNCTIONSTAFFINGPRIMARY ACCOUNTABILITY
Editor-in-ChiefVitaliy Lasiak
Mission, final accountability, institutional relationships
Managing EditorNative-level English
Commissioning, copy discipline, two-person review
OSINT / Sanctions LeadFull-time
Collection plans, attribution, evidence chain
Data Analyst / EngineerFull-time
Data model, QA, dashboards and reproducibility
Policy AnalystFull-time
Implications, scenarios and decision briefs
B2B Development LeadFull-time
Qualification, interviews, proposals and CRM
Legal & ComplianceFractional counsel
Representation, procurement, privacy and sanctions review
03 / WEEKLY CADENCE
A newsroom rhythm with research controls.
The weekly brief is the operating heartbeat: it forces source freshness, editorial closure, client learning and a visible record of judgment.
Signal review
Priority developments, source gaps and weekly research question
Evidence sprint
Collection, entity resolution, corroboration and uncertainty log
Red-team review
Alternative explanations, legal flags and draft challenge
Publication
Executive brief, client update and visible methods note
Market learning
Buyer interviews, pipeline review, citations and correction audit
04 / EXECUTIVE SCORECARD
Measure trust, uptake and commercial durability together.
Monthly recurring revenue alone can reward low-integrity work. Citations alone do not fund the institution. The scorecard holds both.
Qualified citations
Named citations in institutional, legislative, regulatory or tier-one media outputs
Qualified subscribers
Verified professional readers in target roles—not total e-mail volume
ARR / MRR
Contracted recurring value, conversion, renewal and concentration
Weighted opportunity value
Qualified need × authority × timing × realistic probability
Source freshness
Share of monitored priority sources updated inside the defined service window
Correction latency
Time from verified material error to corrected client and public output
Initial day-90 targets: 20 buyer interviews, 500 lawful professional contacts, 3 cornerstone studies, 10 scoped proposals, 2 paid pilots and a documented correction baseline. These are operating targets—not current achievements.
05 / COMMERCIAL READINESS
Do not build the paywall before the buyer repeats the problem.
The public hub and inquiry funnel are live. Billing, authentication and a client data room should be activated only after a written pilot scope, security review and confirmed procurement route.
Standard scope, MSA/SOW and conflicts questionnaire
Named buyer, user, decision and renewal trigger
Data classification, access roles and retention schedule
Acceptance criteria and post-pilot decision memo
DAY 01 START
Choose the first evidence product.
Begin with a narrow monitoring question that can support both a public brief and an institutional pilot.